Indoff  - Connecticut Branch

Allen H. Hutton - Account Manager

140 West Wynd Terrace   Middletown, CT 06457

Phone 860.632.2026     Fax 860.632.2028

email: ahutton@ahutton.com

visit our new web site at http://www.mh-partners.com/

 

 

 

 

Indoff new web site

TO:          Partners       Date:                3/15/2000         

 

è:   new www.mh-partners.com is up and Running

                          I’m proud to announce our new Indoff  Partner web site is up and running.   This is not an official corporate site but JT has given the go ahead for partners to work together on their own sites.   This site will be strictly for material handling products and I will be the webmaster.   This service costs either $15, $25 or $35 per month see http://www.mh-partners.net/mh-cost.htm for details.   What will you get for your  fee?

ü     A site that promotes you and your products.

ü     Listing on site with ALL your pertinent info so an interested customer can reach you directly and instantly.

ü     A free e-mail address such as jeffg@mh-partners.com that will forward to your present mail box but look more professional.

ü     Up to 3 pages of your own with any job pictures or advertising you want to do.   Will be accessed from partner listings on site or could put on your business card  www.mh-partners.com/Indoff-PA-Stine.htm

ü     Option: for an extra fee ($5 month) I will get you your own domain name such as www.racksystems.com with your own e-mail address such as => army@racksystems.com plus hosting for $5 a month more.  This will cover the initial setup of 3 pages, the internic registration and will allow you to have a presence, add more pages on your own (yes you will be able to directly edit your site if you want to)  and link to the mh-partners.com site while still getting leads from mh-partners.com site.

ü     Strength in numbers- this site will draw nationwide customers to it.   The more sales locations people see when they visit us the more likely they are to use us.  The more partners that join the more effort I can spend on this.

ü     Promotion and advertising: I want you partners to get more than your moneys worth so besides putting up a lot of content, promoting our site in search engines etc I also plan to spend some money on advertising for the group in mass (dollars spent will be dependent on number of partners that join program).

ü     Cross-selling: the goal is to have customers easily find their local salesman.   Exactly how a CT customer who calls the Florida partner gets handled will fall under the cross selling rules….  This however is less of a concern to me than the major goal of getting people to find Indoff Partners at all, once the customer gets helped or sold to the partners can work out a equitable solution.

ü     Your “Product” given play.  If its applicable to material handling in general I can promote your product line or item as part of general page work.   If you have a special “Gizmo” we can put it up on your personal pages or you can do the domain name deal such as  http://www.expertcaster.com/ and promote it there.

ü     Look for name at www.register.com   I will do the actual registration but do your seaching here.  For example Army Yonnone got www.racksystems.com  - you can get whatever you want but try to get a .com rather than .org or .net.

ü     Visibility in search engines- I am constantly working on this but this site currently comes up well in search engines     I have also created some extra sites that will get us traffic such as www.in-plant-offices.com, www.wire-partitions.com, www.scissor-lift-tables.com,  www.quick-ship-conveyors.com, www.pre-fab-mezzanines.com, www.esd-products.com, www.ergonomic-workstations.com   with more on the way.....

     ü     There will also be region specific info such as the ability to do seismic rated rack for those in the west.

ü     To locate the sites now please put address in the top window of internet explorer or netscape.  If you put address in a  search engine window they won’t always come up yet.

ü     Many partners have gotten their own domain names such as www.dnewsom.com,   www.tommcphail.com and www.racksystems.com . see full list at http://www.mh-partners.com/Partners-active-with-links.htm

ü     Please check out the site.  This is a very good deal for all of us and will work better the more of us that are involved.  

ü     Be aware that doing your own web site is fine but the pitfalls are... 

o       Promotion- this alone is a whole art that will take much time and money

o       site design and content- lots and lots of time and learning

o       Regional vs. national- the main reason for this site is that the web is national.  You can’t really promote it regionally and have it pay off.  Customers want a local salesman which is what this site provides.

ü     Contact me or Ron Moessner about this Ron is at (309)353-6480 or ron@rmoessner.com.    

                                                            Thanks for the time  Al Hutton