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for partners playing with their web pages
2.) 8 Ways to Optimize the HTML on Your Website for Better Search

Engine Rankings:

1) Add Input tags into your html code, right under the <body> tag.

<input type="hidden" value="keywords, keywords, keywords">

2) Add comments to your code with plenty of keywords.

A website I recently did http://www.Herbal-Treatments.com.au, comes

first on Google and ranks extremely well on all the other Search

Engines. Check out the code and the first thing you'll see when the

code comes up is a whole paragraph that is a comment.

<!-- Put your info in here -->

3) Add 'ALT' tags to all your image and link statements.

<img src="hgsjhsG/HSGJH" ALT="keywords/description of your services

etc">

<a href="http://www.panav.com" alt="The best I-Commerce people are

here. We do ecommerce, mobile commerce, internet marketing blah

blah blah" >

4) Name all your files after your keywords.

For example, on my website www.Panav.com, you'll find the website

essentials page actually called website_essentials.html , the

ecommerce page is called ecommerce.html not ec.html or ecom.html .

Even if it a takes a few extra minutes of your time, name your images

and your files after your keywords.

5) Use Meta Tags within the head of every single page on your website.

The code looks like this:

<META name="description" content="www.Panav.com, A website offering

professional website services - hosting, design, development,

strategy, ecommerce solutions, e-service and net marketing. See how

I've added my keywords in here.">

<META name="keywords" content="Web Page, Home Page, Websites, Web

development, Internet Services, ecommerce, e-service, marketing,

internet marketing, free news, statistics, e-business, Panav

Technologies, credit card transactions, online shop, e-marketing,

website marketing. Keep it simple here , don't repeat words and don't

put in too many words or Search Engines like Yahoo will get

offended.">

<Meta name="author" content="Panav's Web People">

<TITLE> Add your keywords in here too instead of your name or your

business name. </TITLE>

6) Add a Sitemap to your website and link to it from every page on

your website.

This ensures that the Search Engines don't miss any of your pages. If

any of your links are embedded in Java script, make alternate normal

links, (you can hide them by changing the color of the font to the

same color as your background).

For an example of a Sitemap go to:

http://www.Herbal-Treatments.com.au/sitemap.html.

7) Get a custom 404 page.

This is the page that shows up when a page you have linked to is not

there. You can set this up in a 3 simple steps.

a) Open your Text editor and type the following in :

ErrorDocument 404 /404.html

Save it as a .htaccess file. Your editor might save it as

.htaccess.txt file, but you can right click on it and rename it.

b) Make 404.html

This is a normal html page. For an eg: see:

http://www.Herbal-Treatments.com.au/removed.html .

c) Now ftp both of these to your public_html directory or your main

directory, in ASCII mode.

You're done.

8) Use Heading Tags in your pages.

<h1> Put your text in here</h1>

This tag makes the text within bold and leaves a few lines beneath.

<h1> makes the text within really big, so try <h5> </h5> or <h6>sahgh

</h6>. The smaller the number, the smaller the text.

Don't forget to re-check your html so there aren't any mistakes in

the code.

Hope you find the info useful, it's what I've gotten together after

years of reading all the marketing newsletters on the Net and

experimenting with my own and my client's websites.

 

 
 
 
Allen H. Hutton - Webmaster for www.mh-partners.com
 http://www.mh-partners.net/mh/mh.htm     home for questions and answers
Phone 860.632.2026     Fax 860.632.2028    ahutton@ahutton.com